You’re So Expensive? Compare Pool Quotes the Right Way
Nope—We Just Build Better Pools. And We’re Not Afraid to Put It in Writing.
When comparing pool quotes, it’s easy to get caught up in the numbers. One quote looks cheaper than the other—so it must be the better deal, right?
Not so fast.
At Ashton Pools By Design, we hear it all the time:
“Why does your pool cost more?”
The truth? We include more up front, in writing, and in your contract. No surprise change orders. No cutting corners. Just honest, all-inclusive pricing from the start.
Why Ashton Pools Might Cost More—And Why That Matters
Some pool builders lure you in with a lowball estimate, then hit you with hidden costs mid-project. Electrical work? Dirt removal? Suddenly it’s not included, and you’re left paying thousands more than expected.
That’s not how we work.
We believe in honesty, quality, and transparency—and it’s why we’ve earned the trust of homeowners across Delaware beach communities for over 20 years.
How to Compare Pool Quotes the Right Way
If you’re shopping around, here’s the key: make sure you’re comparing apples to apples.
Ask for a detailed list of what’s actually included in each builder’s quote. Because if it’s not in writing, it’s probably not included.
What’s Really Included in Your Quote?
Here’s what comes standard in our base contract—many of which are pricey “upgrades” with other builders:

What Ashton Includes—That Others Call “Upgrades”
✅ Upgraded PebbleTec Finish
($4,000+ value with other builders)
✅ 200 Waterline Tiles
($600+ elsewhere)
✅ 2½” Color-Changing LED Lights
($1,500+ upgrade)
✅ Thermal-Cut Bluestone or Travertine Coping
($1,500+ upgrade)
✅ Base Electrical Work
($4,500+ cost not always disclosed upfront)
✅ Dirt Removal from Your Site
($2,500+ surprise charge for many homeowners)
✅ Energy-Efficient Variable-Speed Pump
Saves energy and noise—often a $1,000+ extra
✅ Aquron Sealer
We apply 2 coats to protect against high water tables ($800+ value)
✅ Cartridge Filter System
No backwashing means less wasted water and fewer chemicals
✅ Schedule 40 PVC Plumbing
Sturdy, hydraulic-sized—not flimsy flex pipe or undersized lines
✅ 6″ Concrete Floor + 10″ Concrete Walls
Built to last, built to perform.
✅ #4 Rebar Throughout
Reinforced strength = long-term peace of mind.

What’s the Real Cost of “Cheaper”?
When you add it all up, if your quote doesn’t include these features, you’re looking at $17,400+ in change orders—before they even suggest the “nice-to-haves.”
At Ashton, we think you deserve better. That’s why we put everything in writing, from day one.
Questions to Ask Before Signing a Pool Contract
To avoid being surprised halfway through your project, ask every builder these questions:
🔹 What materials and equipment are included?
Make sure the contract lists finishes, coping, tile, plumbing, and filter systems.
🔹 Will I pay extra for electric and dirt removal?
These are two of the most common hidden costs—and they add up fast.
🔹 Is there a full plumbing and equipment plan?
Ask for sizing and specs. Undersized or poor-quality plumbing can hurt your pool’s long-term performance.
🔹 Can I see a sample contract?
The fine print matters. If a builder won’t show you their contract, that’s a red flag.
🔹 What are your most common change orders?
A good builder will walk you through possible adjustments up front—not during construction.
Want to Compare Pool Quotes for Yourself?
We make it easy. In our Learning Hub, you’ll find:
📘 A blog comparing concrete vs. fiberglass pool costs
📸 Real featured projects with photos and pricing
🧮 Two interactive Pricing Estimator Tools to help you plan
Final Thought: What’s in Writing Matters
It’s easy to make a price look low when the important stuff is left out.
At Ashton Pools By Design, we put everything in writing—because you deserve to know exactly what you’re getting before you dig.
💬 Ready to Compare Pool Quotes With Confidence?
Get the full picture—no guesswork, no hidden costs.
